Social networking marketing denotes the process of gaining traffic or attention through social media sites.
Social networking itself is a short term for sites that can provide radically different social activities. For example, Twitter is a social website designed to let people share brief messages or “updates” with others. Facebook, in contrast, is a full-blown social networking site which allows for sharing updates, photographs, joining events and a variety of other activities.
How Are Search & Social Media Marketing Related?
Why do marketers or SEO’s care about social media marketing? Both are very closely related…..
Social media often feeds into the discovery of fresh content like news reports, and “discovery” is a hunting activity. Social media can also help construct links which in turn support SEO efforts. A lot of people also perform searches on social networking sites to find social media articles. SMM can also impact the relevancy of some organic search results, either inside a social media network or in a ‘mainstream’ search engine such as Google.
SMM covers all facets of internet marketing, such as those popular topics within social networking marketing:
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